Trends Report

UK Online Consumers' Perspectives On Wearables: An Update

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

October 7th, 2015
With contributors:
Reineke Reitsma , Xiaotong Duan

Summary

With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change among US online adults, adoption rates among their UK peers are much lower. This report leverages Forrester's Technographics 360 multimethodology approach to reveal UK consumers' behaviors and attitudes regarding wearable devices and to evaluate their reluctance to embrace this emerging technology.

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