Summary
With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change among US online adults, adoption rates among their UK peers are much lower. This report leverages Forrester's Technographics 360 multimethodology approach to reveal UK consumers' behaviors and attitudes regarding wearable devices and to evaluate their reluctance to embrace this emerging technology.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.