Summary
Among UK online adults, 77% agree that the notifications they receive from brands, including delivery updates and order status, are helpful, and 52% wish that they had more information about their order before it arrives. Savvy brands in the UK will provide more proactive communication with customers to manage delivery expectations, build customer loyalty and trust, and reduce the incidence of “Where is my order?” inquiries that customer care otherwise must handle. This is a snapshot of Forrester’s consumer data on UK online adults’ attitudes toward their shopping experiences.
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