UK Shoppers Want More Delivery Notifications From Brands

August 30th, 2024

With contributors:

Among UK online adults, 77% agree that the notifications they receive from brands, including delivery updates and order status, are helpful, and 52% wish that they had more information about their order before it arrives. Savvy brands in the UK will provide more proactive communication with customers to manage delivery expectations, build customer loyalty and trust, and reduce the incidence of “Where is my order?” inquiries that customer care otherwise must handle. This is a snapshot of Forrester’s consumer data on UK online adults’ attitudes toward their shopping experiences.

Want to read the full report?

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.