Summary
Win/loss programs include tracking win/loss rates, analyzing why organizations are winning and losing, and making changes to product and go-to-market strategies to boost win rates. The second step in the process requires getting feedback from buyers who can identify strengths or weaknesses in the offerings, selling or marketing, or the company in general — and indicates changes that can achieve more wins, higher revenue growth, and increased productivity and profitability. This report provides best practices and templates for obtaining direct buyer feedback via win/loss surveys, interviews, and sales call transcripts that help pinpoint opportunities for achieving stronger marketplace gains.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).