Summary
As marketers step up their mobile marketing efforts, Forrester clients are asking more and more questions about it, and one of the most important facets of the opportunity is location-based marketing. This short question-and-answer report highlights the opportunity — which includes but goes beyond mobile — and why it matters for interactive marketers, cites examples of how location-based marketing has been used to date, describes how the key components work and who the major players are, and recommends what you should do about it.
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