Trend Report

Understand Business Needs For Responsive Web Design

Mark Grannan
Peter Sheldon
 and  five contributors
Dec 09, 2013

Summary

This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) professionals who will play a significant role in planning, building, and running responsive websites. The "one Web" concept will smash organizational silos and unite teams, systems, and methodologies that drive digital customer experiences on the Web. From a technical skills angle, AD&D teams must ensure that their HTML5, CSS3, JavaScript, mobile performance testing, and Agile development capabilities are sufficient to support a shift to responsive web design (RWD). AD&D pros must also understand the needs and priorities of line-of-business and marketing leaders — even if they're already advocates of RWD.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).