Understand Your Customers To Help Improve Their Financial Well-Being

Financial Well-Being: Use This Segmentation To Develop Your Financial Well-Being Strategy
April 14th, 2021
With Contributors:
Danielle Walls
David Driskill
Corrado Loreto
and Sam Bartlett


This report uses data from Forrester Analytics Consumer Technographics® surveys to define four consumer segments and ascertain their attitudes and behaviors relating to personal finances.

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