Trend Report

Understanding Sales Productivity

Mike Pregler
Jan 01, 2018

Summary

Sales leaders must look at multiple data indicators to get a full picture of productivity. Forrester Index benchmark data reveals that many sales organizations are expected to deliver double-digit year-over-year growth. Understanding productivity data is a first step, but sales, and sales operations leaders must drive effective change management to make an impact. In this report, we discuss our findings on sales productivity within B2B sales organizations, and describe why sales leaders should adopt an innovative approach to analyzing sales productivity.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).