Summary
Sales leaders must look at multiple data indicators to get a full picture of productivity. Forrester Index benchmark data reveals that many sales organizations are expected to deliver double-digit year-over-year growth. Understanding productivity data is a first step, but sales, and sales operations leaders must drive effective change management to make an impact. In this report, we discuss our findings on sales productivity within B2B sales organizations, and describe why sales leaders should adopt an innovative approach to analyzing sales productivity.
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