Trend Report

Understanding The Anatomy Of A Loyalty Technology Platform

 and  two contributors
Nov 28, 2012

Summary

Technology plays an integral role in managing and executing a loyalty program. But buyers face an array of technology solutions that support their loyalty needs in different ways. This report is designed to help loyalty marketers and customer intelligence professionals understand the core components of a loyalty technology platform and decipher the types of providers that offer loyalty software.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).