Trends Report

Understanding The Changing Needs Of Online Consumers In Asia Pacific

Asia Pacific Consumer Technographics®

December 14th, 2011
With contributors:
Reineke Reitsma , Amelia Martland , Samantha Jaddou

Summary

For the past six years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. Similar to recent years, this dedicated report helps companies understand the online behaviors of consumers in India, China, and Japan, as well as the changes in this emerging medium. This year's Asia Pacific data shows continuous growth in the amount of time consumers spend with online media, including widespread adoption of social activities, as well as growing importance of the mobile phone. China, India, and Japan are all at different stages of adoption and development that are largely dictated by the cost and availability of digital devices and connections. Therefore, each market and segment within the market will need its own specific strategy and approach. Companies that wish to engage with consumers in these markets will need to adopt themselves to local conditions.

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