Summary
Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this conundrum and analyzes the key factors that drive luxury shopper behaviors in China. It also highlights the importance of Millennials and cross-border eCommerce to future luxury sales.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.