Summary
Based on the complex and evolving needs and expectations of today’s B2B IT buyer, success hinges not only on innovative products and services, but also on the strength of the partner ecosystem. IT managed service providers (MSPs) have become indispensable ecosystem partners for IT companies and vendors, helping to enhance service delivery, expand market reach, and deliver comprehensive end-to-end solutions. This report examines why IT companies/vendors should integrate MSPs into their partner ecosystem and provides guidance on how to select and support them effectively.
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