Vision Report

Unlock The Power Of Coselling

Changes In B2B Buying Make A New Approach To Sales Essential

October 4th, 2024
With contributors:

Summary

The B2B sales landscape is undergoing a significant transformation. Traditional sales motions are no longer sufficient to meet the expectations of modern B2B buyers as they navigate today’s complex purchasing processes. Coselling is an essential, game-changing strategy that has emerged to address these challenges. This report defines coselling, examines why it is becoming an integral sales motion, and shares how companies are overcoming its inherent challenges to ensure success.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.