Vision Report

Unlock Your Revenue Growth Potential

Activate Five Strategic Marketing Levers To Grow Your Brand

June 5th, 2023
With contributors:
Mike Proulx , Bruna Venicio , James DeNeill , Jen Barton


Companies will find revenue growth elusive as consumers continue to be skittish about the future and grow increasingly averse to absorbing price increases. This report outlines a growth framework for CMOs to unlock their brands’ revenue potential among existing and new customers by activating five strategic marketing levers: salience, product, pricing, experience, and access.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.