Vision Report

Unlock Your Revenue Growth Potential

Activate Five Strategic Marketing Levers To Grow Your Brand

June 5th, 2023
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
Eric Epstein, VP, Executive Partner
Eric Epstein VP, Executive Partner
With contributors:
Mike Proulx , Bruna Venicio , James DeNeill , Jen Barton

Summary

Companies will find revenue growth elusive as consumers continue to be skittish about the future and grow increasingly averse to absorbing price increases. This report outlines a growth framework for CMOs to unlock their brands’ revenue potential among existing and new customers by activating five strategic marketing levers: salience, product, pricing, experience, and access.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.