Summary
Despite the headlines, the short tenure of CMOs is actually a good thing: More CMOs are moving into bigger and better roles. Still, a growing number of prominent consumer brands have named new C-level executives to whom the chief marketing officer is asked to report. But under the right conditions, it doesn’t matter if a CMO reports directly to their CEO — as long as the CMO and CEO have consistent proximity to one another. This report addresses why CEOs choose to have their CMOs report into intermediary roles and what CMOs can do to avoid getting “tucked.”
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