Business Case Report

Untuck The CMO

CMO Proximity To The CEO Shapes Your Company’s Growth Agenda

May 23rd, 2023
Mike Proulx, VP, Research Director
Mike Proulx VP, Research Director
With contributors:
Keith Johnston , Benjamin Nagle , Jen Barton

Summary

Despite the headlines, the short tenure of CMOs is actually a good thing: More CMOs are moving into bigger and better roles. Still, a growing number of prominent consumer brands have named new C-level executives to whom the chief marketing officer is asked to report. But under the right conditions, it doesn’t matter if a CMO reports directly to their CEO — as long as the CMO and CEO have consistent proximity to one another. This report addresses why CEOs choose to have their CMOs report into intermediary roles and what CMOs can do to avoid getting “tucked.”

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