US Consumer Attitudes On Corporate Social Responsibility

Almost half of US online adults report that they regularly purchase from companies that align with their personal values, and 42% try to support brands that are committed to social justice causes. Fully 68% of US online adults wish more companies were transparent about their business practices, and 63% believe companies are responsible for protecting the environment. Consumers increasingly will expect brands and retailers to formally report their corporate social responsibility practices — but will also keep an eye out for potential “greenwashing” in that reporting. This data snapshot illustrates current US consumer attitudes on different corporate social responsibility values.