Summary
Over one-third of US online adults say they would like to see product tutorials and how-tos, sales and promotion information, and new product announcements from brands and companies on social media, per Forrester’s Media And Marketing Benchmark Recontact Survey, 2023. Additionally, around one-quarter would like to see customer service and FAQs as well as product testimonials or reviews. Retailers and brands must understand what customers really want to see from them when they are using social media. This snapshot shows consumer interest in different types of content from brands and companies on social media.
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