Data Snapshot

US Consumers Are Interested In A Variety Of Content From Brands On Social Media

March 15th, 2024
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Audrey Chee-Read , Taylor Hansen

Over one-third of US online adults say they would like to see product tutorials and how-tos, sales and promotion information, and new product announcements from brands and companies on social media, per Forrester’s Media And Marketing Benchmark Recontact Survey, 2023. Additionally, around one-quarter would like to see customer service and FAQs as well as product testimonials or reviews. Retailers and brands must understand what customers really want to see from them when they are using social media. This snapshot shows consumer interest in different types of content from brands and companies on social media.

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