Data Overview Report

US Consumers Download Apps When They Must

December 2nd, 2022
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Taylor Hansen

These days, it’s common for top retail, bank, and health companies to offer apps of their own, but who uses these apps, and what prompts app downloads? Forrester data shows that users discover apps through peer recommendations and mobile ads, and they download new apps based on necessity or if they frequently use the brand’s service or product. This report examines consumer attitudes on mobile app usage, how consumers discover apps, and why they choose to download (or not) an app.

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