Summary
These days, it’s common for top retail, bank, and health companies to offer apps of their own, but who uses these apps, and what prompts app downloads? Forrester data shows that users discover apps through peer recommendations and mobile ads, and they download new apps based on necessity or if they frequently use the brand’s service or product. This report examines consumer attitudes on mobile app usage, how consumers discover apps, and why they choose to download (or not) an app.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).