Summary
Over half of US online adults rely on the search function on a retailer or brand’s website to find the products they intend to buy. In fact, 52% of them say they rely more on the search function than they do on the site’s menu to browse products. To improve the consumer’s shopping experience, retailers should ensure that their site’s search function includes features like filters on results and type-ahead in the search box. This is a snapshot of Forrester’s data on US consumers’ expectations and use of search on retailer and brand sites.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).