Data Snapshot

US Consumers Value Product Recommendations Within Online Shopping Experiences

December 1st, 2022
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Taylor Hansen

One-third of US online adults consider product recommendations based on their past shopping or browsing history to be an important feature for online retail shopping experiences, according to Forrester’s Retail Benchmark Recontact Survey, 2022. In fact, today’s consumers find value in a variety of product recommendation formats, especially when retailers present them with items that are comparable to the primary one they are considering. Additionally, 64% of US online adults see value in having a retailer recommend products that are on sale or discounted as part of a promotion. This data snapshot shows US consumers’ perceived value of online product recommendations.

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