Summary
One-third of US online adults consider product recommendations based on their past shopping or browsing history to be an important feature for online retail shopping experiences, according to Forrester’s Retail Benchmark Recontact Survey, 2022. In fact, today’s consumers find value in a variety of product recommendation formats, especially when retailers present them with items that are comparable to the primary one they are considering. Additionally, 64% of US online adults see value in having a retailer recommend products that are on sale or discounted as part of a promotion. This data snapshot shows US consumers’ perceived value of online product recommendations.
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