Data Snapshot

US Consumers Want To Filter Search Results By Inventory And Fulfillment Options

July 3rd, 2023
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Delilah Gonzalez

It’s no surprise that 72% of US online adults say it’s important to be able to filter search results on a website by product availability. Seventy-six percent of US online adults think it’s important for a retailer to show in-store product availability on its website. Plus, 63% say the quantity of products available in-store influences which retailer or brand they purchase from online. And 55% of US online adults say it’s important to be able to filter search results by estimated delivery or pickup date or range. This is a snapshot of Forrester’s consumer data on the perceived importance of including inventory visibility and fulfillment methods as filter options on retailer and brand sites.

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