US Consumers Want To Filter Search Results By Inventory And Fulfillment Options

It’s no surprise that 72% of US online adults say it’s important to be able to filter search results on a website by product availability. Seventy-six percent of US online adults think it’s important for a retailer to show in-store product availability on its website. Plus, 63% say the quantity of products available in-store influences which retailer or brand they purchase from online. And 55% of US online adults say it’s important to be able to filter search results by estimated delivery or pickup date or range. This is a snapshot of Forrester’s consumer data on the perceived importance of including inventory visibility and fulfillment methods as filter options on retailer and brand sites.