Summary
US consumers’ concerns for their physical safety in public places vary widely by location, according to Forrester’s June 2023 Consumer Pulse Survey. On the high end of the spectrum, 47% worry about their safety in live music venues, while on the lower end, 30% are concerned in healthcare facilities and restaurants. For customers, there’s a difference between being safe and feeling safe. Customer experience leaders should use design best practices to ensure that customers feel safe. This data snapshot shows US online adults’ attitudes toward physical safety in public locations.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).