Data Snapshot

US Consumers Worry About Their Safety In Various Public Places

Safety Data On 12 Locations

December 1st, 2023
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director
TC
Tyler Castro
With contributors:
Martin Gill , Shayna Neuburg

US consumers’ concerns for their physical safety in public places vary widely by location, according to Forrester’s June 2023 Consumer Pulse Survey. On the high end of the spectrum, 47% worry about their safety in live music venues, while on the lower end, 30% are concerned in healthcare facilities and restaurants. For customers, there’s a difference between being safe and feeling safe. Customer experience leaders should use design best practices to ensure that customers feel safe. This data snapshot shows US online adults’ attitudes toward physical safety in public locations.

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