Summary
The digital video recorder (DVR) was once considered a terrible disruptor in the TV and video business: It was going to bring an end to everything the industry holds dear. Now that it's firmly entrenched in 26% of US homes, industry players have learned to factor its existence into their business plans. But it's not the DVR itself they should fixate upon. They should instead focus on the power packed by the combination of DVR use and online video viewing because once consumers get a taste for convenient control of their video experiences on multiple platforms, they get hungry for much more of the same. We recommend that video product strategists plan now to place DVR functionality in more devices, using the network to tie live and recorded content together into an elegant viewing experience.
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