Best Practice Tool

US Grocery: Digital Best Practices

December 22nd, 2020
With contributors:
Fiona Swerdlow , Brandon Shaik

Summary

As e-commerce grocery orders surge, online grocers must cultivate lifetime value and loyalty from new customers. We expect North American grocery retail sales to grow 7.6% in 2020 and increase their overall share of total retail by over 5.0%. Convenience is a primary reason that customers shop for groceries online. Therefore, the future success of online grocery hinges on acquiring and retaining these customers with a frictionless and engaging digital experience. This report showcases best-in-class digital experiences in US online grocery.

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