Data Snapshot

US Online Adults Most Value Product Recommendations Based On Discounts And Similar Products

June 26th, 2023
With contributors:
Fiona Swerdlow , Delilah Gonzalez

When shopping online, US online adults find it most valuable when retailers or brands recommend discounted products and products similar to those they are considering purchasing. In fact, fewer than 15% of US online adults do not find these types of product recommendations valuable — relatively low compared to other types of recommendations. For instance, 23% of US online adults find no value from recommendations based on their past shopping history with a retailer or brand, and 18% find no value from recommendations based on their current browsing session. This is a snapshot of Forrester’s data on how valuable US online adults find certain product recommendations when shopping online.

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