Data Snapshot

US Online Grocery Snapshot: Q4 2020

IRI Data Shows How The Pandemic Has Shaped Online Grocery

January 20th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Nicole Murgia

Digital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it’s still unclear how much of that behavior will be permanent. The categories and delivery formats that shoppers have used during the pandemic remain largely the same as those prior to the pandemic; the main difference is that volumes across all categories have increased substantially. This report shows how the pandemic has shaped online grocery in the US.

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