Forecast Report

US Online Insurance Forecast, 2010 To 2015

US Online Insurance Sales Will Grow Steadily Through 2015

April 21st, 2011
With contributors:


In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit share of insurance sales? Consumers remain wedded to offline channels — mail in particular. But thanks to converging business drivers, the gap between online shopping and buying will shrink, and the share of sales through digital channels will grow to nearly $14 billion in 2015, representing a nearly 11% compound annual growth rate (CAGR) and slightly more than 6% of total category insurance sales. This document outlines the opportunity for insurers online and discusses how eBusiness and channel strategy executives can capitalize on that opportunity.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.