Data Overview Tool

US Shopper Insights And The Impact Of COVID-19

As Of Early April 2020

April 14th, 2020
With contributors:
Fiona Swerdlow , Nicole Murgia


The past few weeks have proven to be tumultuous for retailers as US retail sales have been adversely affected by COVID-19. While March was challenged, many of the moves toward social distancing only happened mid-month, which insulated sales in the earlier part of the month. However, April sales are slated to be hard hit because of widespread social distancing. The following slides include Forrester estimates of US retail sales in March, the outlook for April, and the industries we expect to have the most substantial shifts in the coming weeks.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.