Summary
Forrester’s April 2024 Consumer Pulse Survey shows that US consumers place high importance on receiving timely and specific notifications throughout their shopping experience. A significant 81% say it’s important for retailers to offer order confirmation with specific delivery or pickup dates after their online purchase. Similarly, 73% value notifications with status updates. Fewer US online adults think pre-purchase information is crucial, with only 63% saying that specific delivery or pickup dates on the product detail pages are important. This data snapshot emphasizes the need for retailers to offer up-to-date, precise, and transparent communication to meet customer expectations online.
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