Data Snapshot

US Shoppers Value Post-Purchase Notifications And Delivery Updates

 and  two contributors
Jul 09, 2024

Summary

Forrester’s April 2024 Consumer Pulse Survey shows that US consumers place high importance on receiving timely and specific notifications throughout their shopping experience. A significant 81% say it’s important for retailers to offer order confirmation with specific delivery or pickup dates after their online purchase. Similarly, 73% value notifications with status updates. Fewer US online adults think pre-purchase information is crucial, with only 63% saying that specific delivery or pickup dates on the product detail pages are important. This data snapshot emphasizes the need for retailers to offer up-to-date, precise, and transparent communication to meet customer expectations online.

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