Forecast Report

US Tech Market Outlook: Q1 2011

Building A Springboard In 2011 For Even Stronger Growth In 2012

April 1st, 2011
With contributors:
Sarah Musto , Ellen Daley

Summary

While overall US tech market growth of 8.0% in 2011 will be a bit slower than the 8.9% growth in 2010, this year will still be a bright year for tech vendors. Yet, based on their own revenue projections, tech vendors still seem to be too cautious in their expectations. Our forecast suggests that vendors should capture the growth opportunities in 2011 and use those as a springboard to even stronger growth in 2012. With some of the best opportunities occurring in vertically specific sales, we are updating our data on tech buying by industry and size of company. Enterprise purchases will grow faster than small and medium-size business (SMB) buying, and manufacturers and utilities and telecom will outpace government, retail, and media and leisure. Vendor strategists can use this information to identify the product categories with the best growth potential and pick the industries with the biggest or fastest growing demand.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.