The way we measure the value of automation is inadequate. Even in organizations where business leaders see automation as a vital tool for digital business transformation, automation teams still default to reporting the value of automation in terms of cost or effort savings. While this is understandable — cost and hours are easy to measure and report — it only offers a partial view. As automation becomes more strategic and critical to a company’s business, its value vastly transcends cost savings. Firms require a more holistic approach to capturing, measuring, and reporting on the holistic strategic impact that automation has. This report offers alternative ways to capture automation’s full value.