Report

Use Audience Media Consumption Habits To Shape Your Go-To Market Approach

August 2nd, 2021
With contributors:
Brigitte Majewski, Sarah Dawson, Lexie Lawhon, Christine Turley

Summary

B2C marketers must deliver business value and provide consumers with great marketing experiences as part of a well-rounded go-to-market approach. Advertising experiences are no exception. Consumers’ rapidly evolving and diverse media consumption behavior offers increased opportunity for brands to connect with them, but it also introduces new complexities and challenges for marketers. This report analyzes consumer media consumption and ad spend trends to help brands navigate their media mix and maximize advertising’s impact.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.