Summary
B2C marketers must deliver business value and provide consumers with great marketing experiences as part of a well-rounded go-to-market approach. Advertising experiences are no exception. Consumers’ rapidly evolving and diverse media consumption behavior offers increased opportunity for brands to connect with them, but it also introduces new complexities and challenges for marketers. This report analyzes consumer media consumption and ad spend trends to help brands navigate their media mix and maximize advertising’s impact.
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