Trends Report

Use Audience Media Consumption Habits To Shape Your Go-To Market Approach

August 2nd, 2021
Joanna O'Connell, null
Joanna O'Connell
Brandon Verblow, null
Brandon Verblow
With contributors:
Brigitte Majewski , Sarah Dawson , Lexie Lawhon , Christine Turley


B2C marketers must deliver business value and provide consumers with great marketing experiences as part of a well-rounded go-to-market approach. Advertising experiences are no exception. Consumers’ rapidly evolving and diverse media consumption behavior offers increased opportunity for brands to connect with them, but it also introduces new complexities and challenges for marketers. This report analyzes consumer media consumption and ad spend trends to help brands navigate their media mix and maximize advertising’s impact.

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