Summary
B2C marketers must reevaluate how they communicate their brand’s value to consumers. The COVID-19 pandemic has upended consumers’ priorities. Brands must shift accordingly to remain relevant to buyers in this new world. Brand-based messages that portray adaptation, a sense of normalcy, or a lighthearted tone can help consumers see your brand in a new light. For more in-depth help with your messaging strategy, set up an inquiry.
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