Best Practice Report

Use Cross-Functional Teams To Execute Digital Business Strategy

December 20th, 2017
With contributors:
Martin Gill , Stephen Powers , Benjamin Ensor , Mike Chirokas , Sam Bartlett


Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a firm's digital maturity is a bellwether for its optimal organizational structure. As firms mature, digital leaders adopt one of three common organizational patterns. For those companies that have taken the first steps toward digital maturity — but are not leaders in digital — this report focuses on how to assemble and run cross-functional teams to elevate digital business success. This report is partly based on previous research published in the "Assemble Cross-Functional Teams To Achieve Digital Success" Forrester report.

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