Trends Report

Use Customers’ Data To Simplify Mobile Banking Tasks

November 22nd, 2019


Poor planning on the back end forces mobile banking customers to retype information or repeat manual tasks. Banks should only ask for information that they don’t already have when the customer fills out a form. Don’t ask customers a long list of questions about financial details that the app can track. Automate the manual tasks of mobile banking, but allow customers to make corrections.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.