Use Forrester’s POST Methodology To Make Smart Technology Channel Choices

Technology decisions are the last decisions you should make. Use Forrester’s POST methodology to guide smart choices. First, understand your People (i.e., target audience for your experience) and how they use technology. Second, state clear Objectives . What business, employee, or customer goals do you hope to accomplish by delivering the experience. Third, define a Strategy . What services, content, or features do you want to offer your audience. Finally, make smart Technology choices to deliver this experience to your audience based on how your target audience’s use of technology, objectives, and services you want to offer.