Trends Report

Use Forrester’s POST Methodology To Make Smart Technology Channel Choices

November 15th, 2019

Summary

Technology decisions are the last decisions you should make. Use Forrester’s POST methodology to guide smart choices. First, understand your People (i.e., target audience for your experience) and how they use technology. Second, state clear Objectives . What business, employee, or customer goals do you hope to accomplish by delivering the experience. Third, define a Strategy . What services, content, or features do you want to offer your audience. Finally, make smart Technology choices to deliver this experience to your audience based on how your target audience’s use of technology, objectives, and services you want to offer.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.