Summary
If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity to reach professional and business-savvy audiences. And although the social network does not offer the breadth and stickiness of Facebook and Google+, its business-focused context and unique targeting offer high returns — but only if your brand has relevance to its professional members. This report shows you how LinkedIn is best for driving brand awareness and preference.
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