Trends Report

Use Product Data Feeds To Increase Online Sales

How Brands Should Optimize Product Data That Drives Traffic And Conversion

January 26th, 2018
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Michelle Beeson , Bruce Eppinger , Luis Deya , Andrew Reese

Summary

Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey. Publishing accurate and engaging content to all the right channels is no mean feat, especially for brands and manufacturers with hundreds of lines, line extensions, product introductions, and promotional variants. This is a simple guide to data feeds as a way for application development and delivery (AD&D) professionals to solve the problem.

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