Trends Report

Use Social Content Curation Tools To Feature Your Consumers

Choose Solutions That Showcase Brand Experiences And Drive Exploration

August 4th, 2014

Summary

Chances are, you've stumbled on a media gallery on a brand's social hub or online product catalog and scrolled through photos of blissful customers wearing, eating, or posing with a product. This is social content curation, and its appeal is that it provides marketers with a new and creative way to tell their brand story through their consumers' eyes. But social content curation is effective only if marketing leaders have the right products to showcase, the right consumers to create the content, and the right prospects to consume it. If you have all the right stuff, then a social content curation platform may be the right choice to help drive exploration of your offerings. This report explains how social content curation platforms facilitate the capture, organization, and display of user-generated content and how vendors differentiate in an emerging and competitive ecosystem.

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