Best Practice Report

Use The AR-Plan-On-A-Page Templates To Communicate The Headlines Of Your Program

December 12th, 2022
With contributors:
Amy Hayes , Laura Koetzle , David Morrison , Merve Kandemir , Ellen Lind


Analyst relations (AR) professionals require plans to prove the value of their AR programs and win support for them. This report introduces the AR-Plan-On-A-Page Templates, which are designed to communicate an AR plan’s key components clearly and succinctly. The templates outline the following elements of an AR plan: the business goals AR will support and how and at what scale it will support them, the business processes AR will undertake, the program’s dependencies and risks, important dates, and investment required.

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