Trends Report

Use The Forrester Media Content Audit To Lift Your Brand Storytelling

Gauge Whether Your Media Content Turns On Audiences — Or Turns Them Away

September 12th, 2016
RS
Ryan Skinner
With contributors:
Brigitte Majewski , Dipanjan Chatterjee , Kasia Madej , Laura Glazer

Summary

Major consumer brands like Adidas, American Express, General Electric, Marriott, Pepsi, and Under Armor have invested millions of ad dollars to create and distribute content that their targets will click on, tune in to, or spend time with. Branded media content is a relatively new game for B2C marketers, and few have a clear idea of what good looks like. This report provides marketing leaders with a methodical approach to audit their media content for greater competitiveness, including examples and a seven-part, 24-criteria interactive tool.

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