Summary
Amid the uncertainty unleashed by the pandemic, marketers must enrich their brand messaging with empathy and assurance and tune their brand image to reflect consumers’ “new normal.” Values-based messages include emotional appeals about courage and caring, explicit references to the pandemic, and structured programs that support their customers in dealing with the challenges of COVID-19. For more in-depth help with your messaging strategy, set up an inquiry.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).