Use WeChat To Facilitate Cross-Channel Sales And Customer Engagement

WeChat is the world's largest instant messaging (IM) application, with 468 million monthly active users in 200 countries. As such, it's one of the most important international mobile messaging platforms out there — and eBusiness professionals ignore it at their peril. As an IM platform, WeChat is still in the early stages of embracing eCommerce; however, eBusiness pros are recognizing the value that active WeChat users represent and are trying to develop eCommerce opportunities on the platform. eBusiness pros must carefully assess the strengths and weaknesses of WeChat's eCommerce potential and set realistic business objectives. This report analyzes WeChat's eCommerce potential and its limitations to help eBusiness pros understand how to use the platform to facilitate cross-channel sales and engage with customers.