Trends Report

Use Your Design System, Personas, And XD Technologies To Propel Your Efforts

April 1st, 2020

Summary

Inclusive design should be inherent in your firm’s design standards. Treat barriers to using the product as part of the customer persona. Demonstrating how any customer can experience short-term constraints underscores the overall benefit of designing for permanent constraints. Recruit customers with disabilities to test products, even if on a small scale. The tools to test for accessibility are already widely available.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.