Best Practice Report

Using Buyer Insights To Align Campaign Resources With Business Objectives

How To Decide The Level Of Audience-Centricity To Drive Strategic Business Outcomes With Campaigns

March 8th, 2023
Paul Ferron, VP, Research Director
Paul Ferron VP, Research Director
David Parry, null
David Parry
With contributors:
Amy Hayes , Barry Vasudevan , Hannah Bradbury , Kate Pierpont

Summary

For campaign teams to drive effective campaigns, it is essential that they understand the needs and preferences of the buying group and its individual members. By using these buyer insights, campaign teams can align available campaign resources to the strategic business objectives of each campaign. In this report, we explain how campaign teams can establish the right level of audience-centricity to drive strategic business outcomes.

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