Best Practice Report

Using Channel Data Management To Improve Channel Performance

January 1st, 2018

Summary

Suppliers often lack reliable information about where their offers land once they are released into the channel. For products that require physical distribution, this data is necessary for everything from supplier revenue recognition to crediting field compensation and, ultimately, paying partner benefits. Efficient channel data management (CDM) platforms prevent companies from overpaying their own sales reps and their partners. In addition, CDM platform solutions benefit partners by supplying them with accurate and actionable data and accessible tools to facilitate an increase in their sales effectiveness.

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