Summary
Total addressable markets (TAMs) should be subdivided into useful segments to enable more efficient, effective marketing programs. Even where TAM is already segmented, predictive analytics guide the creation of useful sub-segments, allowing more precise demand creation. Predictive segmentation helps marketers discover hidden similarities between target accounts to realize opportunities for scaling messaging and tactics across segments.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).