Best Practice Report

Using Predictive Segmentation to Achieve Demand Creation Precision and Scale

January 1st, 2018


Total addressable markets (TAMs) should be subdivided into useful segments to enable more efficient, effective marketing programs. Even where TAM is already segmented, predictive analytics guide the creation of useful sub-segments, allowing more precise demand creation. Predictive segmentation helps marketers discover hidden similarities between target accounts to realize opportunities for scaling messaging and tactics across segments.

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