Using The Customer Needs Template

July 15th, 2024

Summary

Although most organizations recognize the importance of understanding the needs of existing and potential customers — along with those of buyers and users — nearly two-thirds say they have no consistent approach for identifying those needs. The Forrester Needs Aperture is a five-phase process for identifying, prioritizing, and applying customer needs to optimize the commercialization of an organization’s offerings. In this report, we present the Forrester Customer Needs Template, which organizations can download and use to plan the execution of the Needs Aperture process and capture the results.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.