Best Practice Report

Value Perception — The Key To Aligning Tech’s Business Value

Take Seven Steps To Maximize And Communicate The Business Value Of Technology

June 23rd, 2022
Phil Brunkard, null
Phil Brunkard
With contributors:
Frederic Giron , Ted Schadler , Jen Sanning , Karen Rubenstrunk , Hannah Jachim , Peggy Dostie


Tech executives who focus on key performance indicators (KPIs) or outcomes alone won’t satisfy stakeholders or drive value realization for technology. Nor can they assume that stakeholders will fund or support major technology programs. Instead, technology executives must focus on helping stakeholders create and realize value. Tech’s stakeholders perceive value when they feel that they give up less than they get as they pursue a goal. And it’s those perceptions of value created that determine if stakeholders support or collaborate with tech executives. This report introduces four key dimensions of value for stakeholders and provides seven best practice steps for building stronger stakeholder engagement and improving business value realization from technology.

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