Trends Report

Vendor Landscape: B2B Marketing Data Providers, Q3 2017

July 26th, 2017
With contributors:
Caroline Robertson , Matthew Camuso , Kara Hartig

Summary

Many B2B marketers believe that inaccurate and incomplete data is a hard fact of life that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer experience. It's time to drop that legacy thinking. The data marketplace has exploded with solutions and services to address the origin and governance of business-buyer data — with a reasonable investment of time and money. This report offers an overview of vendors to guide B2B marketers on driving requirements from use cases, evaluating vendors, and making procurement decisions.

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