Trends Report

Vendor Landscape: Channel Incentive Program Management Solutions

Bringing Order To Program Chaos

February 10th, 2016
With contributors:
Peter O'Neill , Jacob Milender , Tyler Thurston

Summary

In our interviews with channel partner principals, they strongly voice their desire that their B2B manufacturers/vendors target them (the principals) with their incentivization programs; and that they would like to be responsible themselves for how to best direct and incentivize their employees.

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